Profit by Design: transforming sustainability from a cost centre to growth driver
How to embed sustainability where it matters most - in profit, resilience and performance
Let’s get the obvious out of the way: this report was meant to be published a few weeks ago. Life had other plans.
Between client delivery, working through a personal health blip, and trying not to drown in LinkedIn DMs, this one took a little longer to reach daylight than planned. But I’m quietly proud of it - and I hope it earns its place on your reading list.
Profit by Design is a practical guide for anyone in the FTSE 350, ISEQ, or large private business space who’s tired of vague ESG chatter and wants to build something commercially useful.
It asks a simple question:
What if sustainability wasn’t just something regulators expect of you - but a profit lever?
The report includes:
Six real-world case studies (from Mitie to Microsoft) where sustainability delivered commercial return
A five-sphere model for creating value through sustainability (not just compliance)
A maturity roadmap, practical quick wins, and board prompts to get things moving
Common traps to avoid — including offsets, over-reporting, and box-ticking
This isn’t another whitepaper about “going green.” It’s a field guide to embedding sustainability into the decisions that actually affect cash flow, contract wins, and capital allocation.
📘 Download the full report: Profit by Design is a practical guide for anyone in the FTSE 350, ISEQ, or large private business space who’s tired of vague ESG chatter and wants to build something commercially useful.
It asks a simple question:
What if sustainability wasn’t just a reporting requirement - but a profit lever?
The report includes:
Six real-world case studies (from Mitie to Microsoft) where sustainability delivered commercial return
A five-sphere model for creating value through sustainability (not just compliance)
A maturity roadmap, practical quick wins, and board prompts to get things moving
Common traps to avoid - including offsets, over-reporting, and box-ticking
This isn’t another whitepaper about “going green.” It’s a field guide to embedding sustainability into the decisions that actually affect cash flow, contract wins, and capital allocation.
📘 Download the full report: Profit by Design
🔍 Skim the highlights
If you're short on time, the executive summary is worth five minutes with a coffee. Or scroll straight to the ESG Profitability Playbook on page 13.
A final thought
We talk a lot about resilience, value, and impact. But unless sustainability shows up in your profit and loss - it’s not fully embedded. Profit by Design is about making sure it does.
If it sparks something - let’s talk.
You can book a call with me or just reply to this post.
Thank you for bearing with me.
Tim